To be a breakout success in the eyes of VCs, you need to be hitting between 5-10% growth every week.
With such challenging targets, it can be tempting to think only of the here and now. But as your targets compound, hitting them becomes increasingly difficult.
Short term AND long term growth tips:
Focus on the bottom of the funnel - if you're working on SEO which typically has a longer payback time, focus on keywords that indicate intent to purchase/use. Such as '*Your product* pricing' or 'Competitor X vs Competitor Y'.
Measure an intermediate result with UTMs - set up link tracking for things that are likely to lead to a sale, for instance, trials started or projects created. This will help you measure success for longer payoff campaigns.
Look for evergreen opportunities with an upfront boost - As an example, sponsoring a YouTube creator will give you an initial bump on release but it will also continue to send you results over time.
More on these in Kuba and Kimmy's upcoming podcast episodes.
What is DevRel?
“So, it’s share the knowledge first. Educate people, make them better at what they do, and then demonstrate how to implement those things through what you’re trying to sell." Brandon West
Developer growth resources
- Stephanie Morillo shares some insightful commentary on why good Marketing is DevRel
- John Britton shares a framework to build a successful developer marketing program for your business.
- Nick Moore outlines 50 Lessons in Developer Marketing in a brilliant Twitter thread
This newsletter needs a better name. All ideas are welcome.
Thanks for reading