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Jack Bridger

How well do you know your audience?

publishedabout 2 months ago
1 min read

Something I hear again and again is that marketing fails when we don't understand our audience well enough.

Marketing to developers is hard because understanding and relating to developers requires such a big time investment on top of your other work.

And every type of developer culture is different.

A mobile developer is not a web developer.

Within mobile development: the React Native community is not the Swift community.

Within Swift, do they use SwiftUI or UIKit?

What type of apps do they build? How big is their company? Where are they based?

The rabbit hole goes pretty deep.

This week's interview with the hugely talented Ronak Ganatra painted the importance of this deep understanding in a really vivd way - an ill fated campaign which led to 40% email unsubscribes.

Interview with Ronak Ganatra, the Director of Marketing at Lano.

Key takeaways:

  • Invest time in understanding why developers use certain tools. It will make your life as a marketer a lot easier. You'll also feel a lot more honest when you are pitching the product.
  • Beware of doing surface level campaigns - e.g. a halloween deal. It may do more harm than good.
  • Join https://marketingto.dev/ - it's a great community. And it's free.

Listen to the full episode here

Resources we loved this week:

Personal update - iOS Dev Tools

I recently took over iOS Dev Tools with my friend Nick.

When we worked together on a mobile app, we re-invented the wheel several times because we didn't know tools existed.

Our goal is to make iOS Dev Tools the best place for iOS developers to discover tools.

The big challenge I've faced is that I don't really understand iOS developers as well as I would like to.

I was a React Native developer building iOS and Android apps but the tools used and challenges faced are largely different.

I've been investing time in learning Swift and learning about the iOS developer community and there are so many important differences in this community compared to React Native.

P.s this isn't just a marketing thing. When I worked in sales at Stack Overflow, my boss told us every day: "the number 1 rule of sales? Know your audience"