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Validating DevTools Ideas
In the last edition, I promised you Developer Marketing lessons from my trip to Japan - you'll find this at the end.
We also have:
An update on a DevTool launch and some thoughts on validation
Takeaways from four Scaling DevTools episodes, including Ramiro from Supabase!
Summaries of two great...
This will be a shorter email as I'm packing for a holiday!
This month, I learned from Sean that developer tools are always doing developer relations. Even if there is no DevRel team yet.
I also learned from Zivit that it takes effort and intent to understand the language developers use to...
This month we had a very interesting set of guests on Scaling DevTools.
I personally learned a lot. For instance, I don't spend nearly enough time on content distribution. I'm correcting this.
Warning - this email is longer than previous editions
James Hawkins - CEO & Co-founder of...
This week I put together a list of five creative marketing campaigns. Of the five examples, GitLab got the most interest from readers - I think because it isn't really marketing.
GitLab operate from an open company handbook that spills almost every secret on how they operate.
It's a very...
It was the best of developer content, it was the worst of developer content...
That's right, we are talking about two very different types of content this week.
In fact they're both good. But in very different ways.
1. How DALL-E 2 Actually Works from AssemblyAI
This is a very thorough post on...
My father gave me a small loan of $1million"
DevTools success stories sometimes sound a bit like this to me.
Where early traction/community building comes from existing networks or founder fame.
But what if your founders aren't famous? Or connected in your community?
It can be really hard to...
Something I hear again and again is that marketing fails when we don't understand our audience well enough.
Marketing to developers is hard because understanding and relating to developers requires such a big time investment on top of your other work.
And every type of developer culture is...
I tried to make a video, and... it's pretty hard. I have a newfound respect for the great YouTube channels out there. I put together a list of great developer YouTube channels below. I'll also be interviewing experts over the coming months.
Interview with SJ, Senior Manager of Developer...
Happy Friday. This week we have an interview with an indie hacker who has bootstrapped Tiiny.host to $5k MRR.
Phil is a friend of mine and much of what you hear are lessons that I've already been on the receiving end of.
In this edition of the newsletter, I've introduced two new sections -...
Supabase started out as an add-on to PostgreSQL - giving developers a way to replicate the real time features of Firebase.
But no one cared.
Then they re-positioned themselves as the open source alternative to Firebase and the rest is history and they just raised $80m.
I've been a prolific user...