profile

Jack Bridger

Featured Post

Validating DevTools Ideas

In the last edition, I promised you Developer Marketing lessons from my trip to Japan - you'll find this at the end. We also have: An update on a DevTool launch and some thoughts on validation Takeaways from four Scaling DevTools episodes, including Ramiro from Supabase! Summaries of two great...
Read now
about 2 months ago • 5 min read

You are already doing DevRel

This will be a shorter email as I'm packing for a holiday! This month, I learned from Sean that developer tools are always doing developer relations. Even if there is no DevRel team yet. I also learned from Zivit that it takes effort and intent to understand the language developers use to...
3 months ago • 3 min read

Three DevTool founders, a content marketer and a UX researcher walk into a podcast studio.

This month we had a very interesting set of guests on Scaling DevTools. I personally learned a lot. For instance, I don't spend nearly enough time on content distribution. I'm correcting this. Warning - this email is longer than previous editions James Hawkins - CEO & Co-founder of...
3 months ago • 4 min read

Creative DevTool marketing examples

This week I put together a list of five creative marketing campaigns. Of the five examples, GitLab got the most interest from readers - I think because it isn't really marketing. GitLab operate from an open company handbook that spills almost every secret on how they operate. It's a very...
5 months ago • 2 min read

A tale of two contents

It was the best of developer content, it was the worst of developer content... That's right, we are talking about two very different types of content this week. In fact they're both good. But in very different ways. 1. How DALL-E 2 Actually Works from AssemblyAI​ This is a very thorough post on...
5 months ago • 1 min read

Building a self-made community

My father gave me a small loan of $1million" DevTools success stories sometimes sound a bit like this to me. Where early traction/community building comes from existing networks or founder fame. But what if your founders aren't famous? Or connected in your community? It can be really hard to...
6 months ago • 1 min read

How well do you know your audience?

Something I hear again and again is that marketing fails when we don't understand our audience well enough. Marketing to developers is hard because understanding and relating to developers requires such a big time investment on top of your other work. And every type of developer culture is...
6 months ago • 1 min read

Developer Community + Developer YouTube

I tried to make a video, and... it's pretty hard. I have a newfound respect for the great YouTube channels out there. I put together a list of great developer YouTube channels below. I'll also be interviewing experts over the coming months. Interview with SJ, Senior Manager of Developer...
6 months ago • 1 min read

Bootstrapping a hosting platform to $5k MRR

Happy Friday. This week we have an interview with an indie hacker who has bootstrapped Tiiny.host to $5k MRR. Phil is a friend of mine and much of what you hear are lessons that I've already been on the receiving end of. In this edition of the newsletter, I've introduced two new sections -...
6 months ago • 1 min read

The power of positioning

Supabase started out as an add-on to PostgreSQL - giving developers a way to replicate the real time features of Firebase. But no one cared. Then they re-positioned themselves as the open source alternative to Firebase and the rest is history and they just raised $80m. I've been a prolific user...
7 months ago • 1 min read